At the 22nd Philippine Ad Congress, it was said that there is a Pinoy phenomenon hitting television right now. And that is that Pinoys want to cry. While watching teleseryes, public service programs, and even advertisements.
I started seeing the Coca Cola link on Facebook, and saw so many people sharing it. My cynic came forward and said that it was just a publicity stunt, and I shouldn’t watch it. But after seeing the ad shared hundreds of times, I gave in.
The Ad Congress research is right. Pinoys love to cry. Des was crying the whole time while watching it. I was holding back tears. And the corporations know that tears lead to profit. Now, I am going to go to the store and buy a HUGE Coke and drink it. Because Coke brings happiness to OFWs around the world.